Will You Soon be Able to Create Open House Events on Instagram?



A leaked image indicates that an event planner may be coming to Instagram, potentially opening more opportunities for real estate agents to advertise their open houses and other events.
LinkedIn Adds Clickable Story-Esque Link Stickers to Image Posts


LinkedIn has created a new way to drive traffic to your website, blog, newsletter, or listing with the introduction of clickable link stickers. Similar to what you would be accustomed to seeing on an Instagram Story, clickable links give users a new way to garner engagement and traffic from their audience.
Full-Screen Images May be Coming to Instagram



Instagram looks to keep the full-screen content coming as they announced that they will be testing tall photos on the platform. Real estate agents should consider how this will affect their content strategy on Instagram.
Twitter Testing The Inclusion of Multiple Media Types in a Single Tweet


Twitter announced that they are testing the ability for users to include multiple types of media (images, videos, and GIFs) into a single tweet. This change would open up how real estate agents could share their messaging and engage their audience on the platform.
CMA: Meta Offers Training For Small Businesses & LinkedIn Continues Improving Its Features


Our CMA (Competitive Marketing Analysis) is a weekly wrap-up of the most recent news in digital marketing and how it correlates to, and can benefit your real estate business.
Meta Introduces New Training Programs For Small Businesses


Meta has introduced a new program on Facebook called “Meta Boost Small Business Studios,” a “new digital marketing resource hub and event series” which offers marketing education designed to help you grow your business on Facebook and Instagram.
LinkedIn Introduces Carousel Posts, in Latest Upgrade to the Platform


LinkedIn announced they are in the testing phase of adding image and video carousels to the platform – one of many changes made by social media in recent weeks to help improve their user experience.
CMA: Google Ads Goes Down, and Instagram Makes Major Content Shift


Our CMA (Competitive Marketing Analysis) is a weekly wrap-up of the most recent news in digital marketing and how it correlates to, and can benefit your real estate business.
All New Instagram Videos Under 15 Minutes Will be Shared as Reels



Instagram announced in a blog post on Thursday that all new videos under 15 minutes posted on the platform will be shared as Reels, a change that will take place starting in the coming weeks. This shift in content delivery should have Real Estate Agents rethinking their video strategy for the platform.
Boost Your Real Estate Brokerage With Instagram’s New Map Search



CEO of Meta, Mark Zuckerberg, announced on Tuesday that Instagram would be rolling out a new map search feature, allowing users to discover popular local businesses. A new way for real estate brokerages to reach more clients and increase their presence on the platform.