Your Listing Ad Results May be Inaccurate, as Google Reports Outages

Google has reported for the 2nd time in five days that they are experiencing service disruptions to Google Ads and Google Analytics. If you are a real estate agent running advertisements on Google, your results may not be accurate.
Google Ads Reports Outages

As reported initially on Friday, July 15th, Google Ads is reporting another outage today, Tuesday, July 19th. These outages could affect your listing and promotional campaign results if you use automated marketing services such as Megaphone, Adwerx, Homesnap, etc., which advertise on Google on your behalf.

Here is what Google had to say on the outage, “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but may not have access to the most recent data.”

This matters to your real estate business because inaccurate results could lead to your advertising budget being spent inefficiently, lowering your reach and reducing engagements – because the system does not have accurate information to make adjustments to your campaigns. If you currently advertise on Google, consider pausing campaigns until the issue is resolved. You can check on the status of the outage here.

Here is a list of all the impacted platforms on Google

  • Google Ads
  • Google AdSense
  • Google Analytics
  • Search Ads 360
  • Display and Video 360
  • Campaign Manager 360
  • Google Ad Manager

Are you currently running ads for your real estate business Google? Find us on social media and let us know if your results have looked inaccurate @OccupyMarket on Twitter and @OccupyYourMarket on Facebook and Instagram.

Are you enjoying these articles? Consider signing up for our newsletter and getting the most recent digital marketing news delivered to your inbox every Monday!