According to a leaked image, covered by DIG, Instagram may be planning to implement an event planner on their platform. The image (see below) shows a new post type called “Plan an event” and a subsequent tab that offers options for “location,” “date and time,” and “guests.” If true, this would be a welcomed addition to the tools Instagram offers.
You are probably already familiar with events if you use Facebook. With Facebook and Instagram being owned by Meta, we could assume that Instagram’s event planner may have similar functionality. Such as the ability to add images, videos, descriptions, a guest list, and post updates about the event. We will also likely see the ability to create ads, allowing users to extend the reach of their events to even more people.
For us, marketers and real estate agents, a way to advertise and collect registrations for events, such as open houses, would greatly aid our listing marketing efforts, in addition to the potential lead generation benefits.
As of now, this is only a leaked feature, and we are not sure how far along in development it may be. So, keep an eye out for an official announcement from Instagram on a timetable for the event planner.
But what do you think? Would you like to see an event planner come to Instagram? Let us know by following us on social media.
Are you enjoying these articles? Consider signing up for our newsletter and getting the most recent digital marketing news delivered to your inbox every Monday!