Full-Screen Images May be Coming to Instagram

Instagram looks to keep the full-screen content coming as they announced that they will be testing tall photos on the platform. Real estate agents should consider how this will affect their content strategy on Instagram.
Instagram on a cell phone
Credit: Jirapong - stock.adobe.com

In yet another shift towards showcasing verticle full-screen content, Instagram announced that they will be testing full-screen, 9:16 photos as a new way to deliver content. Currently, the tallest photos you can post on Instagram, outside of stories, are 4:5 ratio and cannot encompass the entire screen. 

In a recent AMA, CEO Adam Mosseri said, “You can have tall videos, but you cannot have tall photos on Instagram,” Mosseri said. “So we thought maybe we should make sure that we treat both equally.” 

Credit: Instagram

It is important to note that this change will not replace how you currently share photos but will only add to your options when displaying images on the platform. Instagram has recently come under fire for a proposed redesign that would lean them even further in the direction of how TikTok showcases content, a decision they have since walked back.

If you are a real estate agent currently utilizing Instagram as part of your online strategy, now would be an excellent time to consider how you can incorporate full-screen photos into your social media marketing. And while you are not forced to adopt this new feature, as we have seen with reels, Instagram tends to give a greater reach to users who use their unique features. So, it would be beneficial for your business to incorporate full-screen content when it is released.

We like this addition, as it gives us more options for the types of content we can display and view when using Instagram. But what do you think? Do you like this change? How can you see your business using full-screen content? Let us know by following us on social media.

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