As of today, when posting a tweet on Twitter, you can only post a single media format in each tweet. Meaning for our real estate friends, if you have a video and some photos you would like to showcase for a new listing, you would need to post those in separate tweets. But, assume Twitter enacts this new multimedia tweet format. In that case, you could soon post key property images and a video in one tweet, making your posts more engaging and tell a better story to your audience.
A spokesperson for the social network said, via AdWeek, “We’re testing a new feature with select accounts for a limited time that will allow people to mix up to four media assets into a single tweet, regardless of format. We’re seeing people have more visual conversations on Twitter and are using images, GIFs and videos to make these conversations more exciting. With this test, we’re hoping to learn how people combine these different media formats to express themselves more creatively on Twitter beyond 280 characters.”
With all the major social media platforms introducing new features and creating new ways for their userbase to engage online, it’s time for some of the more hesitant agents to start familiarizing themselves with these platforms. Especially as the market continues to shift and competition ramps up, creating a presence for yourself on social media will go a long way to helping you stay front of mind with potential clients and net you more sales.
For our agents who already utilize social media, what do you think? Do you like the addition of multimedia tweets? Let us know by following us.
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