How to Set Up a Google Business Profile For Real Estate Agents

Google Business Profiles are a fantastic way for real estate agents to grow and promote their business online. With each agent operating as their own brand and business, it is essential to make sure that they are representing themselves as such while online.

This guide will show you how to set up a Google Business Profile and avoid some common mistakes along the way.

What is a Google Business Profile, and why should real estate agents have one?

Google Business Profile is a free-to-use tool provided by Google that allows you to connect with customers, garner reviews, post updates, and grow your business online. 

In the highly competitive world of real estate, agents need to take every step to stand out among the crowd. Real estate agents should consider creating a Google Business Profile to help build their online presence, connect with more clients, showcase testimonials, and more. 

1. Getting Started

To start creating your real estate Google Business Profile, visit and click “Manage Now.” From here, log in, or create your Google account if you don’t already have one. 

Google Business Home Pafe
Credit: Google

2. Choosing Your Profile Name and Category

Enter the name of your real estate business (i.e., Jane Doe, REALTOR, Best Real Estate Team, etc.) From here, set your business category to “Real Estate Agent” (don’t worry, you can add more categories later.)

Google Business profile name
Credit: Google

3. **IMPORTANT – Business Location** 

Setting up your business location is a common area where real estate agents will run into trouble. Google will only recognize one business per address, so if you attempt to set your business location as the address of your brokerage, you could end up delisting your office’s business profile. 

To avoid a conflict, select “No” when asked if you want to add a location customers can visit. Unless, of course, you have your own business location to add. 

Google Business choose your service areas
Credit: Google

4. Choosing Your Service Areas

The following section will prompt you to select your desired service areas. This can be individual towns, counties, or entire states. It is essential only to include your actual service areas as you want to ensure you are reaching people you will be able to assist. 

Credit: Google

5. Business Contact Info

Here you will add your business phone number and website address if you have one. 

Google Business choose your phone number.
Credit: Google

6. Mailing Address (For Verification Purposes)

Google will now ask you to provide a mailing address for verification purposes. This is not public and will only be used so you can verify your business. After entering your address, you will be asked to enter a contact name so Google can mail you a postcard with a verification code. You will need this to ensure your business is visible online.

These typically arrive in under a week.

Google Business verify your business.
Credit: Google

7. Business Details

In the following pages, you will be asked to provide more details about your business – including your services, business hours, messaging options, business description, and photos. 

If you don’t have all this info prepared, don’t worry, you will always be able to add more details and specifics later on. 

Note – At the end of this section, you will be asked if you want to accept a $500 advertising credit from Google. If you are not familiar with Google Ads, you can skip this option for now and always return to it later.

Google Business add your services
Credit: Google

 8. Verifying Your Business

Once your verification postcard arrives from Google, follow the steps on it to complete the creation of your business profile.

Google Business verify your edits.
Credit: Google

That’s it! You have officially created your real estate Google Business Profile. You can make posts, create offers, request client reviews, add photos, and more. 

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