Facebook Testing Allowing Multiple Profiles on a Single Account

Facebook has begun testing a way to allow up to five profiles to be managed under a single user account, potentially giving real estate agents a better way to keep their business and personal life separate on the platform.
Facebook user logging in to the platform
Credit: Chinnapong/Adobe Stock

Long has Facebook restricted users to one profile page per account, meaning real estate agents and other business professionals would need to create a second account or a Facebook business page if they wanted a dedicated profile to manage their professional relationships. While good for teams and brokerages, Facebook business pages can be challenging for the lone agent to grow and build relationships, with no ability to send friend requests and limited ways of engaging with your audience.

Facebook spokesperson Leonard Lam told TechCrunch“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account.”

If Facebook moves forward with allowing multiple profile accounts, agents could seamlessly handle their personal and professional connections under one account while keeping them independent of each other. Think about having your LinkedIn profile, network, and interests all on Facebook without having to trouble your friends and family with your marketing posts and business updates. 

As of now, this new feature is only in the public testing phase for a small group of accounts, but it would be a welcomed addition to Facebook as other social platforms continue to expand and build upon their offerings to users.

Do you like the idea of multiple Facebook profiles? Could you see yourself using it as a part of your business? Please find us on social media and let us know. @OccupyMarket on Twitter and @OccupyYourMarket on Facebook and Instagram

Are you enjoying these articles? Consider signing up for our newsletter and getting the most recent digital marketing news delivered to your inbox every Monday!