CMA: Twitter Testing Blog Style Tweets & Facebook Considers Lifting Profile Limits

Our CMA (Competitive Marketing Analysis) is a weekly wrap-up of the most recent news in digital marketing and how it correlates to, and can benefit your real estate business.
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This week Twitter began testing a new feature to let users Tweet beyond 280-characters, while Facebook mulls allowing users to create multiple profiles per account. Are you enjoying these articles? Consider signing up for our newsletter and getting the most recent digital marketing news delivered to your inbox every Monday!

New Twitter Feature Could Mean Big Marketing Changes for REALTORS

Twitter has announced it is testing a new posting feature called “Notes,” a new feature that allows users to tweet long-form, blog-style content. Using Notes as a real estate agent has many potential benefits, such as communicating more in a single tweet and embedding photos, while also giving agents who want to share experiences, write guides, how-tos, etc., the avenue to do so.

Learn More about Twitter’s New Feature

Facebook Video Collabs Will Help Agents Team up to Reach a Wider Audience

Facebook Collabs is Meta’s latest tool in the Facebook Creator Studio, enabling multiple Facebook pages to co-publish a video posting. This new feature is particularly exciting for the real estate world because it permits agents and affiliate services to expand their reach on the platform, making collaborating more accessible and efficient.

Learn More about Facebook Collabs

Facebook Testing Allowing Multiple Profiles on a Single Account

Facebook has begun testing a way to allow up to five profiles to be managed under a single user account, potentially giving real estate agents a better way to keep their business and personal life separate on the platform.

Learn More about Facebook’s Profile Plans

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